If the idea of “lifestyle clothing” and “active wear” still doesn’t leave you any closer to finding what you really want to wear to your Pilates/Yoga class then you’re probably not alone. As an ex dancer and Pilates studio owner, with a strong interest in fashion, art and design I really struggled to find clothing to wear that would somehow bridge this gap.

Not really a sporty gal, I truly wanted to find clothing I could wear for Pilates and Yoga that would double as street wear. Hence my label abi and joseph was born. The name “Joseph” comes from Joseph Pilates, the originator of the Pilates method and an inspiration for the clothing I was developing. The range was originally designed as Pilates wear – perfectly cut pants, camisoles with built in support, wrap tops, tee-shirts, non slip socks and towels. The popularity of these pieces was overwhelming, with the exercise fraternity really embracing the concept. Although launched only 12 months ago the label has found a following from the mainstream fashion market, with strong support from high end lifestyle clothing and home ware stores.

The range comprises classic, generic designs, made from beautiful fabrics that are remarkably comfortable, perfectly cut with trans-seasonal appeal. No logos or sporty stripes are a promise! Extensive research showed that Italy had the most technologically advanced fabrics the world had to offer with an irresistible sophistication and sexiness. The range includes specialty fabrics infused with Vitamin C and essential oils that moisturise the skin and emit a delicate citrus fragrance. Top up ‘wash in wellness’ sachets are available to purchase to reinfuse the garment after every 15 washes.

I hope you enjoy my collection. I would love you to revisit the site often as I will be adding exciting new colours and styles to the range regularly.

Abi